Niche green products gain share in recession

Filed under Environment

As consumers pinched pennies during the recession, many put aside environmental concerns and opted for lower-priced products, the New York Times reported. As a result, the number of green household cleaners slid to 105 in 2009 from 144 in 2008, the story said.

But green products from niche businesses fared better than those from major consumer products companies, according to an analysis by Sanford C. Bernstein & Co. cited in the story. The analysis showed independent brands such as Method and Seventh Generation gained market share, while major players de-emphasized their green products and saw sales plummet. For example, sales of Nature’s Source Scrubbing Bubbles cleaner made by SC Johnson dropped 71 percent in the 12 months through March, the Times reported, citing data from SymphonyIRI Group. Evanston consumers quoted in the story said the price of green products was a deterrent.

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