GrubHub aims to double in size in 2011

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Chicago-based is looking to double its current workforce to 200 and expand to reach 26 cities this year, Bloomberg reported. The company rang up $8.3 million last year in revenue from its average 15.5 percent commission on orders and expects to hit $17 million this year, the article said.

Founder Matt Maloney said the company last year routed more than $80 million worth of restaurant delivery food in its 13 major markets. As for the company’s marketing efforts, Maloney told Bloomberg that GrubHub has invested in mass-transit advertising, deployed a sometimes quirky marketing campaign and created apps for mobile devices. “We’re leveraging in every way what’s out of our restaurants’ reach,” he said.

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