Groupon, other deal sites move upscale

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Social buying websites including Chicago-based Groupon are targeting higher-income customers by offering more upscale deals, Bloomberg News reported. “We are finding that people move up and down between categories: Sometimes they want a sandwich, and sometimes, a $100 meal,” Rob Solomon, president of Groupon, told Bloomberg News. “There’s a lot of interest in the luxury category,” he said.

Rival LivingSocal, based in Washington, D.C., has taken a similar approach, the Chicago Tribune reported. Last month, it offered a $10,000 coupon for a deal at the Fairmont hotel in San Francisco, the Tribune said.

— Hallie Busta

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