Five ways to increase your social media credibility

Filed under Columns
Mark Harbeke of Evanston-based Winning Workplaces blogs about workplace issues

Mark Harbeke of Evanston-based Winning Workplaces blogs about workplace issues

By Mark Harbeke, Guest columnist

The following is adapted from Mark Harbeke’s blog on WinningWorkplaces.org.

Daily blog posts discuss the importance of building trust with your customer base. For example, a recent MarketingPower.com report show that companies appear to have an opening, in favor of customers’ friends, to be the most trusted source for information which leads to a purchase. To benefit from this trend, companies need to be more visible on social media platforms, such as Facebook, Twitter and LinkedIn.

To increase your social media credibility, follow these links:

  1. Tailor your message when sharing links on your Facebook page
  2. Put available phone numbers of LinkedIn contacts who belong to your Group into a cold call list, then reach out to them in the best way you see fit
  3. Understand why setting up a company blog, or ramping up your blogging, can be just as effective as running typically costlier PPC ads
  4. On Twitter, use TweetDeck to grow your follower base
  5. Learn how to combine your blog with Twitter to turn listening into reputation building

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