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The importance of thank you

By Lillian Bjorseth, Guest Columnist I grew up thinking that “thank you” is an automatic response when someone does something for you. It shows appreciation, consideration and respect for the person who goes out of her/his way …  whether it is a small thing, medium or huge. What’s happened to this simple gesture that is […]

What’s old is new again: Digital marketers turn to old-school analytics to land customers

Putting the right promotional offer in front of the right person at the right time was the mantra of old-school direct response marketing. But it’s becoming even more relevant in the digital age. At time when marketing spending has taken a hit from the economy, programs that can deliver customers cost-efficiently are standing out.  Evanston-based […]