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Global Biz: Navigating the legal landscape of overseas expansion

By Michael Muth, GlobalBiz columnist Increasingly, small businesses are targeting a global market. To be successful, it helps to learn from other, experienced firms how to launch an international business, what types of business structures work best for global expansion and how to adapt to local cultures. In GlobalBiz, contributing columnist Michael Muth will shed light […]

Survey says: Marketers plan to push more activities online

Watch for marketers to  continue to boost their online marketing activities, while downplaying traditional advertising and tradeshows. That’s according to an online survey by Naperville-based FusionB2B, which found two-thirds of respondents planning to increase their marketing activities in the future. Internet marketing and social media received the largest vote of confidence, with 97 percent of […]

GlobalBiz: More global expansion how-to from Ed Hamburg

Increasingly, small businesses are targeting a global market. To be successful, it helps to learn from other, experienced firms how to launch an international business, what types of business structures work best for global expansion and how to adapt to local cultures. In GlobalBiz, contributing columnist Michael Muth will shed light on these issues through […]

GlobalBiz: Ed Hamburg tells how SPSS expanded overseas

By Michael Muth, GlobalBiz columnist Increasingly, small businesses are targeting a global market. To be successful, it helps to learn from other, experienced firms how to launch an international business, what types of business structures work best for global expansion and how to adapt to local cultures. In GlobalBiz, contributing columnist Michael Muth will shed […]

10 ways to maximize Twitter

Guest columnist Tim Frick, founder of Chicago-based digital design firm Mightybytes and author of “Return on Engagement – Content, Strategy, and Design Techniques for Digital Marketing,” offers 10 tips for maximizing Twitter. 1. 125 or less. Don’t max out characters.
The little blue birdie only gives you a mere 140 characters in which to tweet, so keeping […]