Marketing

What’s a QR code? How to use new 2-D barcodes to link print with the Internet

  By Mark Goodman, Guest columnist What is this 2-D Barcode? How are businesses using it to link print content with their Internet strategies? Have you ever...

Global Biz: Navigating the legal landscape of overseas expansion

By Michael Muth, GlobalBiz columnist Increasingly, small businesses are targeting a global market. To be successful, it helps to learn from other, experienced firms how to...

Survey says: Marketers plan to push more activities online

Watch for marketers to  continue to boost their online marketing activities, while downplaying traditional advertising and tradeshows. That's according to an online survey by Naperville-based...

GlobalBiz: More global expansion how-to from Ed Hamburg

Increasingly, small businesses are targeting a global market. To be successful, it helps to learn from other, experienced firms how to launch an international...

GlobalBiz: Ed Hamburg tells how SPSS expanded overseas

By Michael Muth, GlobalBiz columnist Increasingly, small businesses are targeting a global market. To be successful, it helps to learn from other, experienced firms how...

10 ways to maximize Twitter

Guest columnist Tim Frick, founder of Chicago-based digital design firm Mightybytes and author of "Return on Engagement - Content, Strategy, and Design Techniques for Digital...

The importance of thank you

By Lillian Bjorseth, Guest Columnist I grew up thinking that “thank you” is an automatic response when someone does something for you. It shows appreciation, consideration...

What’s old is new again: Digital marketers turn to old-school analytics to land customers

Putting the right promotional offer in front of the right person at the right time was the mantra of old-school direct response marketing. But...

Latest news

Masked merchants re-open Friday at Woodfield Mall after two-month hiatus

Dennis Savchenko of Talk N'Fix at Woodfield Mall opened Friday, May 29, the first day the...
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My view: Bring in the $600 weekly checks

If the federal government’s pledge to give unemployed workers an extra $600 a week has you scratching your heads,...

Women founders share war stories to inspire persistence

Delna Straus, co-founder of KEYO, participated in the fourth annual Women Tech Founders' Conference held online...

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My view: Bring in the $600 weekly checks

If the federal government’s pledge to give unemployed...
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