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More advertisers turn to blogging moms

A note to businesses looking to push their brands into the social media landscape: Call mom. Last year, the number of women with children under 18 who wrote blogs hit 3.9 million, up 6 percent from the previous year, according to a recent eMarketer study reported in The New York Times. The female bloggers covered […]

Lillian Bjorseth: Check your ego at the networking door

By Lillian D. Bjorseth, Guest Columnist If people agree that networking is more about the other person, then why do so many forget to check their ego at the door? It can be disconcerting and downright irritating to talk with someone who uses “I” a dozen times in the first few minutes. Over and over […]

McKinsey: India’s mobile use to take off

New research by McKinsey & Co. suggests India’s digital content consumption could double to $9.5 billion by 2015 as the number of Internet users climbs fivefold to 450 million. Growing usage of mobile devices is fueling the trend, as many Indian consumers forgo computers for less-expensive smart phones, the study indicated. The growing market should […]

Deal site blends Internet and snail mail

By Hallie Busta Chicago startup Bare Deal entered the crowded social buying space in November by doing something Groupon doesn’t: Providing its deals without requiring consumers to pay upfront.  Instead, the company offers discounts free of charge to consumers in the form of a scratch card sent through the mail that’s designed to build loyalty, […]

News digest: Groupon makes waves, snow day policies, new domain suffixes

Groupon takes a chance on prime time. Chicago-based Groupon raised eyebrows with a series of Super Bowl commercials that proved controversial. The company ended up yanking the ads Monday afternoon, NBC news reported in its Local Beat feature. The “Save the Money” series ads were meant as spoofs on celebrity public service announcements, the company […]