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How to avoid hurting your social media image

How to avoid hurting your social media image

By Marsha Friedman Guest columnist — I remember when the Internet first gained prominence and it became apparent that having a website was essential …

How small businesses can win globally

How small businesses can win globally

  By Mona Pearl Guest columnist Business leaders today have the skills andĀ finesse to identify …

Collaborative website aims to draw attention to Midwest travel

By Ann Meyer As a marketing consultant to the destination travel industry for more than a decade, Robin…

GrubHub adds New York partner for next jump in online users

Chicago-based GrubHub has announced a partnership with New York-based Next Jump, which provides employee rewards programs, including deals…

Petite dessert trend has consumers buying more

By Alison Kessler Medill News Service — It seems you can have your cake and eat it, too.…

Through social media, small businesses connect, promote and learn

By Hillary Markow Jewish Business News — Six months before it opened its doors for business, Uva Spa & Wine Boutique had Facebook fans. Less than a year later, it…

Entrepreneurs’ motivation may determine job creation prospects

Entrepreneurs’ motivation may determine job creation prospects

It pays to know the difference between “necessity” entrepreneurs and “opportunity” entrepreneurs, Eva Pereira suggests…

Entrepreneurs build wealth in China

First-generation entrepreneurs lead the pack of those creating wealth in China, a New York Times…

Growing European e-commerce market presents opportunity

Europe’s e-commerce market surpassed the U.S. market last year by generating $182 billion in sales, up 12.5 percent from the prior year, Chicago-based Internet Retailer reports. American-owned businesses generated about 12 percent of Europe’s e-retailing sales. The U.K. market, which is the largest in Europe, saw e-commerce sales climb 23 percent last year from 2009, […]

Avoid underpricing products by analyzing costs, competition and customer need

By adding value to their products and services, small businesses can boost prices without losing sales, the New York Times reported. Small business owners who underestimate their costs often underprice their goods and services. To determine how much to charge, consider competitors’ prices and whether your products offer more value, suggested pricing consulting Rafi Mohammed, […]

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