Home » Archives by category » Marketing
How small businesses can win globally

How small businesses can win globally

  By Mona Pearl Guest columnist Business leaders today have the skills and finesse to identify and execute great deals globally. It’s the soft issues that surface on the international stage that cause unanticipated and disastrous problems. Most of the challenges occur when executives don’t understand the business culture and customs of the target market and don’t do sufficient […]

Collaborative website aims to draw attention to Midwest travel

Collaborative website aims to draw attention to Midwest travel

By Ann Meyer As a marketing consultant to the destination travel industry for more than a decade, Robin Malpass watched as Midwest tourism bureaus and resorts struggled to attract attention in a tough economy. She knew the Midwest was often overlooked as a destination for travelers. “People often dismiss it,” Malpass says. “People think you […]

GrubHub adds New York partner for next jump in online users

GrubHub adds New York partner for next jump in online users

Chicago-based GrubHub has announced a partnership with New York-based Next Jump, which provides employee rewards programs, including deals on restaurants and other goods and services, to more than 100 million people at companies throughout the United States. Terms of the partnership weren’t disclosed, but GrubHub will pay to participate with Next Jump, which recently launched […]

Petite dessert trend has consumers buying more

Petite dessert trend has consumers buying more

By Alison Kessler Medill News Service — It seems you can have your cake and eat it, too. Desserts, unlike their main dish counterparts, have gained popularity by shrinking. The National Restaurant Association’s 2011 annual survey ranked bite-sized mini desserts No. 2 in the dessert trends category, and national chains and independents alike are making room […]

Page 1 of 7123Next ›Last »