Home » Archives by category » Columns (Page 12)

OpinionLab CEO: Listen to the customer to improve business

By Rand Nickerson, Guest Columnist      With consumers readily discussing their brand experiences on blogs, review sites, and social-media platforms, the voice of the customer has never been stronger than it is today. The word-of-mouth impact of one negative experience, communicated through a few clicks and keystrokes, can start a firestorm with far-reaching impact on […]

Sponsored Content: Small Biz Expo

Selling a business in 2011: What lies ahead?

The economy showed some positive signs in 2010, but was slow to produce a significant jump in the business-for-sale marketplace.  Still, demand grew, and sellers offering  solid businesses at realistic asking prices found a large pool of buyers waiting for the opportunity, according to business broker Domenic Rinaldi of Chicagoland Sunbelt. In this column, Rinaldi discusses what’s to […]

Atlee Pope on choosing customers wisely

By Atlee Valentine Pope, Guest columnist How to move forward in the new year by learning from avoidable mistakes As we begin to climb slowly out of the deepest, darkest recession on recent record, it’s normal to want to simply get up, wipe the dirt off our knees and move blithely ahead. For the most […]

How to use handwritten media to get noticed

By Lidia Varesco Racoma, Guest columnist It can be worthwhile for a small business to take a break from social media and focus on “handwritten media.” Being an avid user of social media, I realize its benefits for small business—but I also believe that staying connected with clients and prospects requires a more personal approach […]